BC Billboards.ca

How Do I Know that a Billboard is Worth the Money I will Spend?

Billboard Advertising has one of the lowest costs per thousand in all media. For example you can have over 100,000 people* view your billboard each day for less than $25. Where? Kelowna, B.C. That is over 30 million viewers /year.

According to the Outdoor Advertising Association of America, outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio. 96 of Canada’s top 100 advertisers include Outdoor in their media mix.

Compare the cost of billboard versus other forms of media... see below.

Media Circulation Type Price Per Week
Radio Vernon to Kelowna 30 seconds $15-$55
TV(CHBC) 96,600 viewers 30 seconds $300
Daily Courier 16,300 1/4 page $911.40
BCbillboard.ca 582,400 Hwy 97 $175
Info Tel Big White to West Kelowna 1/16 page (no colour) $791.20 (year)
BC Transit unavailable 30 x 139  
Castanet 169,392 news section $200-$500

*2009 Ministry of Transportation stats - average vehicle traffic, based on 1.6 passengers per vehicle peak summer stats.



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