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Why a Billboard is so Important at this Time

Consumers are out of the home more than ever. Use a billboard to drive them to your website...are they on the road or watching TV? Video, web usage, hand held devices, ipads, etc. are rapidly changing where consumers get their information. Radio, TV, magazines are being used less and less. When not on the web they are out of home driving to work, recreation or shopping...In a typical week, Canadians spend about 35% of their time away from home, according to the Toronto-based Out-of-Home Marketing Association of Canada (OMAC)..


  • In the U.S. there are currently more mobile subscribers than TV & Internet subscribers combined.
  • Mobile web access (hand held devices) will surpass PCs by 2013.
  • Canadians lead all countries in engagement and online usage, on average we spend 42 hours online each month.
  • Canada is the highest penetrated country in terms of Internet usage.
  • Online videos watched by Canadians grew 123%, translating into an average of 263 videos per viewer, per year. (More than half of those watchers are over the age of 35)
  • 97% of Canadians online in 2009 conducted a search.
  • 48% of Canadians are on Facebook

Optimizing and driving traffic to your website is probably the single most important thing that you can do at this time. Having a Billboard is one of the best and cheapest ways to do this. Billboard Advertising has one of the lowest costs per thousand in all media.

Look at these numbers

  • In Kelowna B.C. you can have over 100,000 people* view your billboard each day for less than $25.
  • A one year contract would bring you over 30 million viewers.

According to the Outdoor Advertising Association of America, outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio. 96 of Canada’s top 100 advertisers include Outdoor in their media mix.

*2009 Ministry of Transportation stats - average vehicle traffic, based on 1.6 passengers per vehicle peak summer stats.



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