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Costs of Billboard Advertising

Using a Billboard is a very cost-efficient way to advertise. 96 of Canada's top 100 advertisers including Outdoor Advertising in their media mix. The Outdoor Advertising Association of America estimates that U.S. businesses spent more than $5.5 billion on outdoor advertising in 2003 and there has been a steady rise in the use of outdoor advertising since.

There are a number of reasons for the recent surge in billboard advertising, not the least of which is cost efficiency. Compared to other forms of advertising, billboards are a relatively inexpensive way to get your point across to the general public. You can't beat a billboard dollar for dollar for the number of people reached. It is money well spent with lasting effect. A billboard ad is working for you twenty-four hours a day, seven days a week whereas newspaper & television ads are good for only a day.

Technology has reduced the cost to produce billboard images. Most are designed and printed digitally eliminating the need for paint and vinyl adhesive graphics. The result: Higher quality ads in less time for less money. Contact us for a quote.



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