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How Does the Cost Compare to Other Forms of Advertising?

Media Circulation Type Price Per Week
Radio Vernon to Kelowna 30 seconds $15-$55
TV(CHBC) 96,600 viewers 30 seconds $300
Daily Courier 16,300 1/4 page $911.40
BCbillboard.ca 582,400 Hwy 97 $175
Info Tel Big White to West Kelowna 1/16 page (no colour) $791.20 (year)
BC Transit unavailable 30 x 139  
Castanet 169,392 news section $200-$500

Outdoor media reaches more people per ad dollar spent than any other media. $750 will buy you a small ad in a local newspaper for a few days but how many people will pick up that paper and how many of those will see your ad amongst all the other photos and editorial?

A well located billboard sits alone as one very large message and in their line of site every day. In Kelowna B.C.for example $750/month will reach up to 100,000 motorists/day or a total of 3 million in just one month. A lot of them are repeat viewers commuting to and from work and that is how you build your brand... a continuous public awareness campaign. Putting the same message in front of the consumer builds brand awareness and that translates to sales.



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